How Copilot Recommends Brands
Microsoft's AI assistant. Learn how to optimize your brand's visibility in Copilot responses.
Why Copilot Visibility Matters
Microsoft Copilot is integrated across Microsoft's ecosystem—Windows, Office, Edge, and Bing. Its enterprise focus makes it crucial for B2B brands.
As Microsoft embeds AI into productivity tools, Copilot increasingly influences how professionals discover and evaluate solutions.
Copilot's access to Bing search data means real-time information influences its responses.
How Copilot Recommends Brands
Copilot combines Bing search results with AI generation, similar to Perplexity but integrated into Microsoft tools.
In enterprise contexts, Copilot can access company data, meaning your brand's presence in corporate knowledge bases matters.
Edge browser integration means Copilot can summarize web pages, making clear website content important.
How to Improve Your Copilot Visibility
Optimize for Bing
Bing SEO directly influences Copilot. Don't ignore Bing just because Google dominates.
Target Enterprise Content
Professional documentation, whitepapers, and case studies resonate with Copilot's user base.
Ensure Website Clarity
Copilot summarizes web pages—clear, well-structured content gets better summaries.
Build Microsoft Ecosystem Presence
LinkedIn, GitHub, and Microsoft Learn content strengthen Copilot's understanding.
What Makes Copilot Different
Check your Copilot visibility now
See how Copilot describes and recommends your brand.
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