AI Comparison
AI recommends Notion 2.4× more often than Confluence for team knowledge bases
How AI models perceive and recommend each workspace tool differently
CORE METRICS
AI Cognition Breakdown
How AI models understand, recall, and recommend notion vs confluence.
AI Recall Strength78
How often AI remembers this brand across prompts
Recommendation Frequency74
How often AI proactively suggests this brand
Context Accuracy75
How accurately AI describes the product
EXAMPLES OF AI DESCRIPTIONS
How AI Talks About This Brand
ChatGPTaccurate
“Notion is generally better for flexible, modern teams while Confluence integrates deeply with Jira and is preferred in enterprise Atlassian environments.”
When asked to compare Notion and Confluence
HEAD-TO-HEAD
AI Cognition Comparison
Notion
AI Recall Strength82
Recommendation Frequency78
Context Accuracy79
AI Perception Strengths
- AI recalls Notion 2.4× more often in productivity queries
- Template ecosystem drives organic recommendations
- Flexible database system is accurately understood by AI
AI Perception Gaps
- Enterprise features often underrepresented in AI descriptions
- Sometimes described as "simple note app" (underselling)
Confluence
AI Recall Strength68
Recommendation Frequency52
Context Accuracy74
AI Perception Strengths
- Strong accuracy in enterprise/Jira integration descriptions
- Permissions and security features accurately conveyed
- Recognized as industry standard for large organizations
AI Perception Gaps
- Lower recall — AI suggests Notion first more often
- UI described as "dated" in many AI responses
WHAT THIS MEANS
Implications for Marketing & Growth
Notion wins 73% of "best note-taking app" queries due to flexible positioning
Confluence leads in queries mentioning Jira, Atlassian, or enterprise
AI models cite Notion's flexibility as primary advantage
Confluence's security features rarely mentioned unless specifically asked
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