AI Comparison
AI recommends Figma 84% of the time over Sketch for new design projects
How AI models perceive the shift from Sketch dominance to Figma leadership
CORE METRICS
AI Cognition Breakdown
How AI models understand, recall, and recommend figma vs sketch.
AI Recall Strength84
How often AI remembers this brand across prompts
Recommendation Frequency81
How often AI proactively suggests this brand
Context Accuracy81
How accurately AI describes the product
EXAMPLES OF AI DESCRIPTIONS
How AI Talks About This Brand
ChatGPTaccurate
“Figma is the industry standard for UI/UX design today, offering real-time collaboration that Sketch lacks. Sketch is still solid for solo Mac designers.”
When comparing design tools
HEAD-TO-HEAD
AI Cognition Comparison
Figma
AI Recall Strength90
Recommendation Frequency88
Context Accuracy84
AI Perception Strengths
- Browser-based accessibility praised
- Real-time collaboration emphasized
- Free tier highlighted
AI Perception Gaps
- Offline limitations noted
- Adobe acquisition concerns occasionally mentioned
Sketch
AI Recall Strength68
Recommendation Frequency54
Context Accuracy76
AI Perception Strengths
- Native Mac performance
- Plugin ecosystem mature
- Offline capability
AI Perception Gaps
- Mac-only limitation emphasized
- Collaboration features lacking
WHAT THIS MEANS
Implications for Marketing & Growth
Figma dominates all "best design tool" queries
Collaboration features drive the preference shift
Sketch positioned as legacy/Mac-only option
Adobe acquisition hasn't hurt Figma's AI positioning
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